Premiere of the play “Art&Money” at Heartefact House

News

On Thursday, November 27, the play “Art&Money” premiered at Heartefact House in Belgrade. Written and directed by Swedish artist Freja Hallberg, and performed by actresses Vanja Ejdus and Milica Stefanović, the play tells the story of an impossible love affair between art and capital—of loneliness and the quiet cruelty of needing something you cannot live with. The paradox the art world loves to keep silent about—the deeply intimate relationship between art and money—was brought to the stage not as a metaphor but as a relationship between two real bodies.

This sharp, absurd, and tender performance about two forces that both desire and despise each other philosophically and painfully explores dependency, performativity, and value—economic, aesthetic, and emotional.

The creative team behind the production included costume designer Maja Mirković, composer Anton Alfven, lighting designer Nađa Vukorep, translators from Swedish Nikola Pušičić and Vesna Stanišić, as well as text assistant Jana Milivojević.

A special visual allure of the performance comes from the oversized dresses created by costume designer Maja Mirković which, in the words of the director, “are not costumes in the traditional sense—they are architecture, obstacles, tools, extensions of the two forces on stage that shape movement, sound, intimacy, and conflict.”

The play was produced as a collaboration between Heartefact (Serbia) and the Swedish companies Sweets/PotatoPotato, with the support of the Swedish Institute. After the Belgrade premiere, the production is scheduled to premiere in Stockholm in February next year.

Following the premiere on Thursday, November 27, the first rerun was held the next day, on November 28, and in December the audience can see the play on December 15. Tickets can be purchased on the Tickets.rs website and at all their sales points. The performance is staged at Heartefact House, Bulevar despota Stefana 7, starting at 8 PM.

Dragana Udovičić

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Nađa Mišković at the residency in Romania as part of the Playground project

Our young playwright Nađa Mišković spent last week in Romania, in Targu Mures, where during her residency at Teatrul Ariel she worked on her text “Will we see the sun?” based on the motifs of the Turkish folk tale “80 eyes”.

Sarajevo successfully hosted the beginning of the Atelier program for young playwrights

Last week, Sarajevo successfully hosted the first module of the Atelier program workshop for young playwrights as part of the new Sarajevo Theater Showcase/New Theater Market project, funded by the European Union through the Creative Europe program.

Sarajevo Theatre Showcase – open call for the inaugural atelier for playwrights

Sarajevo Theatre Showcase announces an open call for the inaugural Atelier for Playwrights. We invite participants from the following countries to apply Albania, Bosnia and Herzegovina, Montenegro, Croatia, Kosovo, Slovenia, and Serbia.

The new Sarajevo Theatre Showcase launched in Sarajevo as part of the European project New Theatre Market

Today, a press conference was held in the Sarajevo War Theater (SARTR) on the occasion of the start of the New Theatre Market project, the crown of which is the newly established Sarajevo Theatre Showcase, which will be held in the second week of September in Sarajevo. The leader of the project is the SARTR theater with partners: Heartefact from Serbia, Ulysses Theater from Croatia, Binario Vivo from Italy and Para Film & Theatre from Norway.

The Festivity of Otherness was held in Paris

From January 9 to 11, 2025, the Festivity of Otherness was held in Paris. After the Zagreb version of the festival in November, when three plays created as part of the Eclectic of Otherness project co-financed by the European Union were shown on the theater stage of the Arterarij organization, Heartefact House hosted the Belgrade version of the festival in December last year. Lavoir Moderne Parisien hosted the Parisian version of the festival, rounding off the first three editions of the festival.

Heartefact Fund is looking for the Financial and Administrative Grant Officer to support the implementation of the Culture for Development project in North Macedonia

Heartefact Fund is looking for the Financial and Administrative Grant Officer to support the implementation of the Culture for Development project in North Macedonia. Funded by the Swiss Agency for the Development and Cooperation (SDC), the Culture for Development project will be managed by the Heartefact Fund and is launching in January 2025 with a four-year duration.

Heartefact Fund is looking for the Program Grant Officer to support the implementation of the Culture for Development Project in North Macedonia

Heartefact Fund is looking for the Program Grant Officer to support the implementation of the Culture for Development Project in North Macedonia. Funded by the Swiss Agency for the Development and Cooperation (SDC), the Culture for Development Project will be managed by the Heartefact Fund and is set to launch in January 2025 with a four-year duration.

We Presented the Slavic Soundwalking Application to Senior Citizens

In Belgrade, we held an incredibly inspiring meeting with representatives of several civil sector organizations working with senior citizens and their quality of life.

The Festivity of Otherness was held in the Heartefact House in Belgrade

From December 5 to 7, 2024, the Festivity of Otherness was held in Belgrade. After the Zagreb version of the festivity in November, when three performances created as part of the Eclectic of Otherness project co-financed by the European Union were shown on the theater stage of the Arterarij organization, Heartefact House hosted the Belgrade version of the festival.

Final partners’ meeting and poetry performance in Ljubljana as part of the POT-VOT project

From November 25 to 27, 2024, in Ljubljana, in Pionirski dom, the last partners’ meeting was held as part of the Poets of Today, Voices of Tomorrow project. After more than two years of various activities dedicated to the promotion of contemporary poetry among young people and the general population, the last meeting of 5 partners from Slovenia, Serbia, Finland, Hungary and Poland was used to recapitulate and evaluate the project.

Sofija Dimitrijević at the Playground residency in Rome

At the beginning of November, playwright Sofija Dimitrijević participated in the first of 12 residencies within the Playground project, which Heartefact implements with partners from Italy, France and Romania. The innovativeness of the project lies in the fact that it was designed with the idea of establishing a more complex and comprehensive cooperation between the various professions involved in the theater process – playwrights, directors, translators and performers.

Billboard campaign “Poets of today, voices of tomorrow” in Belgrade

From November 11 to 17, Heartefact ran a billboard campaign in the main pedestrian street in Belgrade, in Knez Mihailova, with the aim of promoting the poetry of our young contemporary poets. The verses of Jelena Marinkov, Aleksa Krstić, Tihana Smiljanić, Milica Milosavljević and Marija Dragnić, in the design of Miroslav Živanov, were found in several locations along the entire street.

Second Slavic Soundwalk Through Belgrade

Starting at 12 PM, we gathered at the Main Post Office, the first location, and then continued walking while listening to the stories at different locations, including the National Assembly of the Republic of Serbia, the Hall of the Cultural Center of Belgrade, and finally concluded the walk at Atelje 212.