Audience Development Workshop was held in Veles

Culture for Development News

On 18–19 December 2025, cultural workers from the independent scene in North Macedonia gathered in Veles for an intensive two-day Audience Development Workshop.

Through practical exercises and group work, participants explored:
– how to research and map audiences beyond demographics,
– how to use empathy and listening to understand real needs and barriers,
– how to reframe challenges from an audience perspective,
– how to turn ideas into concrete, testable concepts through prototyping.

The workshop was led by Ms. Luisella Carnelli from Fondazione Fitzcarraldo and focused on tools that participants could immediately apply to their own projects and organizations.

“An excellent and useful experience.”
“Great training, discussions, and group interaction.”
“More workshops like this one.”

The workshop was organized in the frame of Culture for Development project, supported by the Government of Switzerland and implemented by Heartefact.

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Exploring and developing contemporary drama through process: Doughnuts by Jelena Krdžavac in the spotlight of the Playground workshop

As part of the Fabulamundi project, implemented by Heartefact in collaboration with partners from nine European countries, the Playground workshop is taking place in Belgrade from July 3 to 6. Led by director and playwright Patrik Lazić, the workshop brings together a cast of actors and emerging playwright Jelena Krdžavac to explore and further develop her play Doughnuts (Buhtle), which was shortlisted in last year’s Heartefact Competition for Best Contemporary Socially Engaged Drama.

Culture for Democracy: Supported Projects within the Call for Cultural and Artistic Project Implementation in Serbia

An exceptional response—totaling 273 applications—reflects the critical position of the cultural sector in Serbia in the context of the current political and social climate. Based on the Commission’s evaluation, 22 projects have been selected for support, with a total budget of 21,500,000.00 RSD. Although this amount exceeds the originally planned budget for this call, we believe that, amid the ongoing crisis and with public calls for cultural funding either canceled or indefinitely postponed, such support is more necessary than ever.

Artistic Residency and Public Presentation of Gaelle Axelbrun’s Play Held as Part of the Playground Project

From June 22 to 28, 2025, an artistic residency of French playwright Gaelle Axelbrun took place at Heartefact House in Belgrade, as part of the European project Playground. During this intensive seven-day working period, Gaelle, together with director Tara Manić, translator Olja Petronić, and the acting ensemble—Nevena Kočović, Jana Bjelica, and Andrej Nježić—explored the dramaturgical and performative potential of her play Far from the Mud in Which We Sink into Sleep.

Residency of French Author Gaelle Axelbrun in Belgrade as Part of the Playground Project

From June 22 to 28, 2025, the Heartefact House in Belgrade will host a residency for French playwright Gaelle Axelbrun as part of the European project Playground. This intensive seven-day residency, organized by Heartefact, is part of an international collaboration focused on the development of contemporary dramatic texts by emerging European authors.