{"id":24440,"date":"2025-11-25T11:21:35","date_gmt":"2025-11-25T11:21:35","guid":{"rendered":"https:\/\/heartefact.org\/premiere-of-the-play-art-money-by-swedish-director-freja-hallberg-at-heartefact-house\/"},"modified":"2025-11-26T20:00:52","modified_gmt":"2025-11-26T20:00:52","slug":"premiere-of-the-play-art-money-by-swedish-director-freja-hallberg-at-heartefact-house","status":"publish","type":"post","link":"https:\/\/heartefact.org\/en\/premiere-of-the-play-art-money-by-swedish-director-freja-hallberg-at-heartefact-house\/","title":{"rendered":"Premiere of the play \u201cArt&amp;Money\u201d by Swedish director Freja Hallberg at Heartefact House"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On Thursday, November 27, at Heartefact House in Belgrade, the play \u201c<strong>Art&amp;Money<\/strong>\u201d will have its premiere. Written and directed by Swedish artist <strong>Freja Hallberg<\/strong>, the play features actresses Vanja Ejdus and Milica Stefanovi\u0107. It tells the story of an impossible love affair between art and capital \u2013 a performance about loneliness and the quiet cruelty of needing something you cannot live with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This sharp, absurd, and tender play about two forces that both desire and despise each other explores dependency, performativity, and value\u2014economic, aesthetic, and emotional\u2014in a way that is both philosophical and painfully direct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Art and money are inseparable, even though they pretend not to know each other.&nbsp;Art wants freedom and unpredictability; money wants order and control.&nbsp;Yet neither can exist without the other. We all live inside this tension \u2013 in how we value our time, our desire, our work, our lives<\/em>.&#8221; said director Freja Hallberg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The creative team behind the production includes costume designer Maja Mirkovi\u0107, composer Anton Alfven, lighting designer Na\u0111a Vukorep, Swedish-to-Serbian translators Nikola Pu\u0161i\u010di\u0107 and Vesna Stani\u0161i\u0107, as well as dramaturgical assistant Jana Milivojevi\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A special visual appeal of the performance comes from the oversized dresses designed by Maja Mirkovi\u0107 which, according to the director, \u201c<em>are not costumes in traditional meaning \u2013 they are architecture, obstacles, tools, extensions of the two forces on scen. They shape the movement, the sound, the intimacy and the conflict.<\/em>&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The play is produced in co-production between <strong>Heartefact<\/strong> (Serbia) and the Swedish companies <strong>Sweets\/PotatoPotato<\/strong> with the support of the Swedish Institute. After Belgrade, the <strong>Stockholm<\/strong> premiere is planned for February next year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Freja Hallberg is a Swedish director and author who does not write plays but composes them. Her works emerge where performance meets philosophy and politics\u2014raw, emotionally precise, and formally unexpected. She is the founder of the company PotatoPotato, runs the international platform SWEETS, and manages KONTR\u00c4R, a stage for radical performances in Stockholm. With the Belgrade premiere, she begins a new international phase of her artistic work, while Heartefact House once again opens its doors to international authors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following the premiere on Thursday, <strong>November 27<\/strong>, the first reprise will be held the next day, <strong>November 28<\/strong>, and in December the audience can see the play on <strong>December 15<\/strong>. Tickets can be purchased on the website and sales points of <a href=\"http:\/\/Tickets.rs\">Tickets.rs<\/a>, and the play is performed at Heartefact House, Bulevar despota Stefana 7, starting at 8 p.m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"24415\" src=\"https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0009-683x1024.jpg\" alt=\"\" class=\"wp-image-24415\" srcset=\"https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0009-683x1024.jpg 683w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0009-200x300.jpg 200w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0009-768x1152.jpg 768w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0009-1024x1536.jpg 1024w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0009-1365x2048.jpg 1365w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0009-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"24431\" src=\"https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0050-683x1024.jpg\" alt=\"\" class=\"wp-image-24431\" srcset=\"https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0050-683x1024.jpg 683w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0050-200x300.jpg 200w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0050-768x1152.jpg 768w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0050-1024x1536.jpg 1024w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0050-1365x2048.jpg 1365w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0050-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"24419\" src=\"https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0105-683x1024.jpg\" alt=\"\" class=\"wp-image-24419\" srcset=\"https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0105-683x1024.jpg 683w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0105-200x300.jpg 200w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0105-768x1152.jpg 768w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0105-1024x1536.jpg 1024w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0105-1365x2048.jpg 1365w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A0105-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"24427\" src=\"https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9922-683x1024.jpg\" alt=\"\" class=\"wp-image-24427\" srcset=\"https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9922-683x1024.jpg 683w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9922-200x300.jpg 200w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9922-768x1152.jpg 768w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9922-1024x1536.jpg 1024w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9922-1365x2048.jpg 1365w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9922-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"24421\" src=\"https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9976-683x1024.jpg\" alt=\"\" class=\"wp-image-24421\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"1024\" data-id=\"24411\" src=\"https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9985-779x1024.jpg\" alt=\"\" class=\"wp-image-24411\" srcset=\"https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9985-779x1024.jpg 779w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9985-228x300.jpg 228w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9985-768x1010.jpg 768w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9985-1168x1536.jpg 1168w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9985-1558x2048.jpg 1558w, https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9985-scaled.jpg 1947w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Photography: Mi\u0161a Obradovi\u0107<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visual identity: Jana Or\u0161oli\u0107&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Thursday, November 27, at Heartefact House in Belgrade, the play \u201cArt&#038;Money\u201d will have its premiere. Written and directed by Swedish artist Freja Hallberg, the play features actresses Vanja Ejdus and Milica Stefanovi\u0107. It tells the story of an impossible love affair between art and capital \u2013 a performance about loneliness and the quiet cruelty of needing something you cannot live with.<\/p>\n","protected":false},"author":22,"featured_media":24424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-24440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premiere of the play \u201cArt&amp;Money\u201d by Swedish director Freja Hallberg at Heartefact House - Heartefact<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heartefact.org\/en\/premiere-of-the-play-art-money-by-swedish-director-freja-hallberg-at-heartefact-house\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premiere of the play \u201cArt&amp;Money\u201d by Swedish director Freja Hallberg at Heartefact House - Heartefact\" \/>\n<meta property=\"og:description\" content=\"On Thursday, November 27, at Heartefact House in Belgrade, the play \u201cArt&amp;Money\u201d will have its premiere. Written and directed by Swedish artist Freja Hallberg, the play features actresses Vanja Ejdus and Milica Stefanovi\u0107. It tells the story of an impossible love affair between art and capital \u2013 a performance about loneliness and the quiet cruelty of needing something you cannot live with.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/heartefact.org\/en\/premiere-of-the-play-art-money-by-swedish-director-freja-hallberg-at-heartefact-house\/\" \/>\n<meta property=\"og:site_name\" content=\"Heartefact\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HeartefactFund\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T11:21:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T20:00:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/heartefact.org\/wp-content\/uploads\/2025\/11\/594A9976-scaled-e1764070030852.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patrik Lazic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartefact_\" \/>\n<meta name=\"twitter:site\" content=\"@heartefact_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrik Lazic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/heartefact.org\\\/en\\\/premiere-of-the-play-art-money-by-swedish-director-freja-hallberg-at-heartefact-house\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/heartefact.org\\\/en\\\/premiere-of-the-play-art-money-by-swedish-director-freja-hallberg-at-heartefact-house\\\/\"},\"author\":{\"name\":\"Patrik Lazic\",\"@id\":\"https:\\\/\\\/heartefact.org\\\/en\\\/#\\\/schema\\\/person\\\/2cf4d3fbadcf0ed29549606e134b4aaf\"},\"headline\":\"Premiere of the play \u201cArt&amp;Money\u201d by Swedish director Freja Hallberg at Heartefact House\",\"datePublished\":\"2025-11-25T11:21:35+00:00\",\"dateModified\":\"2025-11-26T20:00:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/heartefact.org\\\/en\\\/premiere-of-the-play-art-money-by-swedish-director-freja-hallberg-at-heartefact-house\\\/\"},\"wordCount\":432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/heartefact.org\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/heartefact.org\\\/en\\\/premiere-of-the-play-art-money-by-swedish-director-freja-hallberg-at-heartefact-house\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/heartefact.org\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/594A9976-scaled-e1764070030852.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/heartefact.org\\\/en\\\/premiere-of-the-play-art-money-by-swedish-director-freja-hallberg-at-heartefact-house\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/heartefact.org\\\/en\\\/premiere-of-the-play-art-money-by-swedish-director-freja-hallberg-at-heartefact-house\\\/\",\"url\":\"https:\\\/\\\/heartefact.org\\\/en\\\/premiere-of-the-play-art-money-by-swedish-director-freja-hallberg-at-heartefact-house\\\/\",\"name\":\"Premiere of the play \u201cArt&amp;Money\u201d by Swedish director Freja Hallberg at Heartefact House - 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Written and directed by Swedish artist Freja Hallberg, the play features actresses Vanja Ejdus and Milica Stefanovi\u0107. 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